The Blue Ocean Strategy

Discover They offer many strategic tools (such as the PMS and ERSK squares, "As Is Strategy"). Canvas” or the six search paths) for implementing the Blue Ocean method.

Unlock new markets with the Blue Ocean Strategy through clever ideas

Who Anyone who wants to be a pioneer in an industry can't ignore the Blue Ocean strategy (based on (also known as the "Blue Ocean Strategy" in German) does not bypass this. It allows To help you redefine your company's market boundaries and thereby attract new customers to win. The approach of the Blue Ocean Strategy is simple: To withstand competitive pressure To escape the existing market (the "red ocean"), one tries to create a To develop a concept that doesn't yet exist on the market. This will... Competition is irrelevant due to the Blue Ocean Strategy (the “blue ocean”).

Reshaping market boundaries thanks to the Blue Ocean Strategy

The strategic guiding questions of the ERSK square (elimination, reduction, Enhancement and creation are an important part of the Blue Ocean Method. They serve as levers on the path to new market segments. With the help of A utility curve or "As Is Strategy Canvas" can illustrate the customer benefit of individual Elements of the offer are presented and compared in chart form. Possible Strategic approaches become visible so quickly thanks to the Blue Ocean Strategy.

Use For this purpose, the PowerPoint templates are specifically designed for the Blue Ocean Strategy: The model of the six search paths, which include the search for alternative industries or important The target groups are included, and potential courses of action are shown. Four-phase visualization helps in implementing your concept. An important step. One aspect of the Blue Ocean Method is the visualization of your ideas. Our PowerPoint templates offer you the opportunity to visually realize your thoughts. For this purpose, we have In our Blue Ocean Strategy package, we present various representations of a PMS squares (“Pioneers-Migrators-Settlers Map”) were included. Their strategy It can therefore be assessed at first glance.

Free bonus: Animated version for your Blue Ocean strategy

With the purchase This PowerPoint template also includes an animated version. With this, you can, for example, access individual steps and tools of the Blue Ocean Method. Show and explain them one after the other. Give an impression of the You can obtain animations from the above product video on the Blue Ocean Strategy as a PowerPoint template (ppt).

Our Blue Ocean Strategy kit will help you…

• through new ideas to outshine your competition hit,
• the current state of your company to analyze and
• further concepts on realize.

This PowerPoint template for the Blue Ocean Strategy includes:

• Comparison: Red Ocean vs. Blue Ocean ocean
• Summary handout on the Blue Ocean Method
• Slides on benefit innovation
• PMS square (or “Pioneers-Migrators-Settlers”) Map
• Utility curve (“As Is Strategy”) Canvas
• Six phases of the product life cycle
• Templates for the six search paths
• Individual analysis of each search path
• Various representations of the ERSK squares
• Slides for the individual ERSK elements
• Three levels of non-customers
• Model: Four phases of Visualization
• Price corridor of the masses
• Profit model
• Model of the "four hurdles in the Organization"
• Model of “Tipping Point Leadership”
• The three E's of procedural justice
• Blue Ocean sequence
• Graphical toolbox with design elements
• Animated version of the Blue Ocean Strategy