Cash Cows, Stars, Poor Dogs and Question Marks in the BCG matrix relate a company's business units to the current market situation and facilitate investment decisions.

Define and utilize market potential

Every company operates in various business areas and must, over time, define which areas are most worthwhile to invest in to maximize profits. To accurately explain the market situation, the BCG portfolio is used to evaluate and clearly present business areas, enabling sound investment decisions.

Market potential and profit opportunities are assigned to specific categories, resulting in the BCG matrix. This method of representation originates from strategic management and was developed by the Boston Consulting Group (BCG) to depict a company's various business units in relation to the market situation. Four different categories are used to classify the business units:

• Cash Cows (businesses with high profits in mature markets)
• Stars (businesses with a high market share in a growing market)
• Poor Dogs (businesses with a small market share in mature markets)
• Question mark (businesses with a small share in a rapidly growing market)

Maximize profits with a BCG portfolio

Identify your company's stars and maximize profits by eliminating underperforming businesses. We've provided clear and concise presentation materials to illustrate these relationships and results: use them to inform management and team members about strategic developments and to plan future actions. Expand the BCG model with specific elements and create a detailed presentation of market conditions.

The PowerPoint template contains

• Different designs for the BCG matrix
• different versions of the BCG matrix (relative market share to market growth rate)
• Combined: BCG matrix and pie charts
• combined: BCG matrix and graphic elements
• create even complex matrices with individual elements
• Graphics Toolbox