Internal and external factors of SWOT analysis

The SWOT analysis is a widely used tool in strategic management and marketing for describing a company's strengths and weaknesses, as well as external opportunities and threats. It is versatile but primarily serves to determine a company's position within its industry. This involves considering both internal and external factors, with both areas being interrelated. As a component of a business plan, the SWOT analysis aims to help a company leverage its strengths and opportunities to minimize weaknesses and threats, ultimately securing its competitive position in its industry.

Deriving SWOT strategies using the SWOT matrix

Using the SWOT matrix and the identified strengths, weaknesses, opportunities, and threats, standard strategies for the company can be derived. Internal and external aspects are compared, resulting in four strategies: "Expand," "Catch Up," "Secure," and "Avoid." Each of these strategic thrusts provides a general concept upon which precise strategies and courses of action can be developed. For example, the "Expand" strategy states that opportunities should be pursued that align with the company's strengths. In contrast, the "Avoid" strategy emphasizes defensive strategies to prevent the company's weaknesses from becoming targets for risks. Thus, the SWOT analysis allows for an analysis of the company's situation and position, enabling the development of concrete strategies and action plans in a second step.

Everything you need for using SWOT analysis in one template

Our PowerPoint template for SWOT analysis provides everything you need to conduct the analysis in your company. Learn important information on how to use it and complete our editable and presentation-friendly templates yourself, using the guiding questions we provide. Our template guides you through the analysis and helps you develop suitable strategies and action plans for your company with additional information on SWOT strategies. You can enter and present your results directly into our numerous and professionally designed templates – no time-consuming results preparation is necessary!

With SWOT analysis for PowerPoint…

• You will receive all the important information for carrying out the analysis.
• Learn how to derive and apply SWOT strategies.
• Present the results of your analysis on professionally designed PowerPoint slides.

This PowerPoint template contains:

• What is a SWOT analysis?
• Quote
• Definition of SWOT analysis
• History of SWOT analysis
• SWOT categories
• Two perspectives of SWOT analysis
• Characteristics of the SWOT categories
• Applications
• advantages and disadvantages
• Conducting the SWOT analysis
• Implementing a SWOT analysis
• Create a SWOT matrix
• Gathering information
• Input for the SWOT analysis
• Strengths
• Weaknesses
• Opportunities
• Threats – Risks
• Presentation of results
• Common mistakes in SWOT analyses
• SWOT strategies
• SWOT matrix and SWOT strategies
• TOWS analysis
• SWOT strategy matrix
• Developing SWOT strategies
• SO strategy: Expand
• WO strategy: Catching up
• ST strategy: Hedging
• WT strategy: Avoid
• Presentation of the results of the SWOT strategies
• SWOT tools
• SWOT matrix
• SWOT table
• SWOT strategy matrix
• SWOT Canvas
• Weighted SWOT matrix
• SWOT systematization
• SWOT diagram
• SWOT rating table
• Numerous templates for SWOT categories, SWOT analysis and SWOT strategies