Use our template for Quality Function Deployment (QFD) methods to visualize market and customer requirements for planning new products.

Customer-oriented product development

The QFD model attempts to translate the "voice of the customer"—that is, their opinions and experiences with previous or comparable products—into technical characteristics that can be used to develop new and improved products. This ensures that customer feedback is considered as early as the concept phase of a new development, thereby preventing potential defects in the finished product. Studies as early as the 1970s showed that the majority of such product defects originate in the early planning and development phases.

House of Quality & Kano model

To prevent product defects, the QFD model uses the House of Quality visualization method. This is a matrix whose rows represent the various customer requirements, while the columns represent the product's technical specifications. The individual cells of the matrix can then be used to indicate how a customer request relates to a specific design detail. This quickly clarifies which technical details require particular attention during development.

The Kano model offers a similar focus on the customer perspective. It describes the relationship between fulfilling customer needs and the resulting customer satisfaction. Our PowerPoint slides include clear diagrams of the Kano model and the House of Quality. The set also contains slides explaining the characteristics of different customer needs and how these affect customer satisfaction. Definitions, explanations, and a QFD checklist complete the template.

Our Quality Function Deployment templates help you to…

• to analyze your customers' wishes

• Creating diagrams for the House of Quality and other methods

• to improve your company's customer focus

This PowerPoint template contains:

• Definition, history and fundamentals of Quality Function Deployment

• Figures on the cost of customer loss

• Application areas of QFD

• 4-phase concept of Quality Function Deployment

• Diagrams on House of Quality, Kano model, etc.

• Advantages and disadvantages of quality assurance with QFD

• Checklist for implementing the QFD concept