Stage-gate and scoring model, product-market matrix according to Ansoff and target costing, GAP and ABC analysis and many other tools to optimize your product management.

Product management in action

As part of marketing, product management deals with the planning, control, and monitoring of a product from its inception to market launch. Cross-departmental responsibility can be particularly helpful in expanding the product range, especially with a very broad portfolio.

Analysis and forecast

A key task of product or brand management is to observe and analyze the current market situation and to develop forecasts and strategies. A range of business models are available for this purpose: while the Stage-Gate model can be used to optimize innovation and development processes, the scoring model evaluates potential alternatives.

Ansoff's product-market matrix can help you plan your growth strategy. Furthermore, the target costing model can be used to calculate product costs. Analytical methods such as the GAP or ABC analysis offer further possibilities.

Analysis tools for PowerPoint

Templates for these and many other models can be found in our PowerPoint package, as well as analysis methods presented on clear slides, including the individual phases, goals, or customer benefits of your product strategy.

Our product management set opens up the possibility…

• to draw on templates for a wide variety of analysis methods and models
  
• To refine and clearly present your product strategy
  
• to use a repertoire of matrix, table and chart templates

This PowerPoint template contains:

• Organizational structure of product and customer management
  
• Influencing factors and aspects of product management
  
• Stage-Gate model for developing product innovations
  
• Product life cycle representations
  
• Charts on product strategy or expansion of product lines
  
• Template for presenting customer benefits and product policy objectives
  
• GAP or gap analysis
  
• Scoring model for alternative evaluation
  
• Comparison of different pricing policy objectives and strategies
  
• Types of diversification (horizontal, vertical, concentric, etc.)
  
• Ansoff's product-market matrix
  
• Target Costing
  
• various applications of ABC or Pareto analysis
  
• Market or price-quantity diagram