The nine-field matrices for PowerPoint, with the help of assessment matrices and strategy zone templates, enable a clear weighting distribution of individual business units and the derivation of strategies for their future development.

Variety of factors for strategy determination

The nine-field matrix, also known as the McKinsey portfolio, is used in the strategic management of a company to assign profitability to business units and products and to derive strategies from this weighting.

The business units are categorized into one of nine fields, each representing a standard strategy, i.e., a recommendation for the company's future course of action.

The XY axes of the diagram are formed from the dimension representatives relative competitive strength (composed of the assessment factors relative market position, relative production potential, relative research and development potential, relative employee quality) and market attractiveness (composed of the assessment factors market growth, market size, resource supply situation and environmental influences).

Once a company has weighted its business units according to its criteria and entered them as corresponding coordinates into one of the nine portfolio fields, the matrix reveals which of the three color-coded basic strategies they are assigned to. This allows for an illustrative determination of whether a growth strategy (zone of capital commitment, fields in the upper right) is recommended for the respective business unit, whether an offensive or defensive strategy must be chosen (zone of selective strategies, fields along the diagonal), or whether a harvesting strategy (zone of capital release, fields in the lower left) should be applied.

Templates, tools and introductory slides on the nine-field matrix

The set contains nine-field matrices in various configurations, which can be quickly and easily populated with your business units using placeholders. These business units are evaluated using separate weighting matrices, where they are assessed against the individual criteria of the dimensions of market attractiveness and relative competitive strength. These factors are clearly listed, along with a step-by-step description of how to conduct the analysis using the nine-field matrix.

Using the nine-field matrix templates for PowerPoint...

• Quickly and easily visualize custom nine-field matrices by entering your criteria and weightings.
• Derive the ideal strategy for the further development of individual business units.
• Differentiate between profitable and unprofitable businesses/products in a clear diagram.

This PowerPoint template contains

• Nine-field matrices in various designs
• Explanation of the analysis procedure using the nine-field matrix
• Matrices for assessing market attractiveness/competitive strength
• List of assessment factors
• Nine-field matrices showing the distribution of strategy zones