Find the right marketing tools for a wide variety of topics!

In addition to the basics of marketing, our toolbox also contains information and tools on marketing strategy, customer management, products, market and competition, as well as corporate identity and image.

Versatility in marketing

The field of marketing aims to align a company with market conditions. This is particularly important in highly competitive markets characterized by high demand and large supply. It should therefore be a given that marketing is central to a company's management. Various perspectives and approaches should be considered when developing a successful marketing strategy.

Planning and implementation combined in our marketing toolbox

The marketing toolbox provides you with a collection of methods, visualizations, and templates to plan, implement, and present your individual marketing strategy to your stakeholders. Impress your audience with clearly designed graphics and fully editable slides.

With the marketing toolbox for PowerPoint…

• Present your information using clear and concise templates.
• Find the right methods and information for your marketing
• Is your marketing slide library up to date?

This PowerPoint template contains:

Basics

• Quote
• Marketing definition
• Marketing mix
• Marketing Triangle
• Ohmae's Marketing Pentagon
• Marketing Pyramid
• Marketing Funnel
• Marketing Flywheel
• Marketing Management Cycle
• Marketing Phase Plan
• Marketing organization
• Matrix organization
• Value chain

Marketing strategies

• Marketing Canvas
• Marketing Strategy Canvas
• AARRR model
• SOSTAC framework
• Unique Selling Point
• Marketing Roadmap
• Growth Hacking
• POSE Media
• Content Marketing Matrix
• Storytelling
• Viral Marketing
• Affiliate Marketing
• Social Media Marketing
• Influencer Marketing
• Search Engine Marketing (SEO and SEA)
• Conversion optimization
• A/B test
• Multivariate Testing
• Lead Nurturing Funnel
• Lead Scoring
• Targeting
• Retargeting
• SMART goals
• Omnichannel marketing
• Marketing Automation

Customer management

• AIDA model
• AIDCAS model
• DAGMAR formula
• Value Proposition Canvas
• Customer Empathy Map
• Limbic Map to Häsel
• KANO model
• READY framework
• RACE framework
• RATER model
• Customer Journey
• ABC analysis
• Customer & Buyer Persona
• Target group characterization Sinus Milieus
• Rogers' diffusion model
• Maslow's hierarchy of needs
• SOR model according to Howard & Sheth
• Customer development stages
• Customer lifecycle
• Customer Relationship Management (CRM)
• Net Promoter Score
• Fan principle
• Customer Satisfaction Score
• Customer Effort Score
• Customer Development

Products

• Product dimensions
• BCG matrix
• Purchase decision process
• Product variation
• Pricing strategies
• Product life cycle
• Blue Ocean Strategy
• S-curve concept

Market and competition

• Market research phases
• Market analysis
• Marketing face according to Kühn
• Market segmentation
• SWOT analysis
• Market attractiveness-competitive advantage matrix
• STP model
• Porter's Five Forces
• Ansoff's 4-field matrix
• Porter's Competitive Strategies
• Competitive advantage: 5 principles
• Competitive advantage according to Kay
• Porter's Diamond Model
• Advantage matrix
• U-curve concept
• Pricing strategy matrix
• 3-C model according to Ohmae
• "Stuck in the Middle"
• Outpacing strategy

Corporate Identity and Image

• Corporate Identity: Components
• Corporate Identity vs. Image
• Target pyramid
• Brand policy
• PESTEL analysis
• Corporate Social Responsibility (CSR)
• Online reputation management
• Trustrank

Templates

• KPI dashboards
• Call-to-action buttons
• Marketing Icons