What is a communication concept?

A communication concept is a crucial component of corporate communications. It aligns with marketing and business objectives and helps achieve them more quickly. From the initial guiding principle to the necessary measures, a communication concept captures all the essential information for successful and professional communication. This begins with a comprehensive situation analysis, upon which a communication strategy and subsequent measures are developed.

What is a communication concept needed for?

Digital corporate communications presents companies with major challenges. Not only the need for tailored content, but also the communication environment itself makes successful communication difficult. Countless users are constantly disseminating information on the internet across countless different platforms. Companies no longer have sole control over when, who, and how people post, blog, or talk about them.

Reaching your target audience effectively online can be a real challenge. Authenticity and empathy play a crucial role amidst the vast array of online offerings. Those who don't present themselves authentically and honestly online risk reputational damage that is extremely difficult to reverse. This is precisely where our communication concept comes in!

The communication concept as a problem solver

A communication concept forms the basis of your corporate communications and ensures that you communicate authentically, achieve your strategic goals, and make optimal use of your available budget. It serves as a guide in the digital communication landscape and helps you overcome your individual challenges. With a communication concept, you act in a future-oriented, structured, and confident manner.

Everything you need for your communication concept in one template

Our PowerPoint template provides you with carefully prepared information on the challenges of digital corporate communication and the development and implementation of a communication concept. Present to your audience the hurdles that must be overcome for successful digital corporate communication and use our fully editable slides to visualize your communication concept step by step. You also receive professionally designed communication icons to further enhance your presentations!

Using the communication concept template for PowerPoint

• Receive important information for successful digital corporate communications.
• Do you understand the structure and meaning of a communication concept?
• Visualize and present your communication concept

This PowerPoint template contains:

• 3 Challenges of Digital Communication
  
• The importance of reputation
• Loss of control on social media
• Impact on loss of control
• Communicate empathetically and authentically
• Special features of digital communication
• The communication concept as a solution
• Facing challenges
• Definition of corporate communication
• External Corporate Communications
• Digital contact points
• Definition of communication concept
• Components of the communication concept
• Advantages of the communication concept
• Building corporate communications
• Classifying corporate communications
• Consistent corporate communication
• Congruent communication behavior
• Communication: Emotionality
• Why do customers use certain media?
• attract attention
• Adapt messages
• Optimize messages for each specific channel
• Use of strategies
• Concept creation process
• Briefing
• Briefing Template
• analysis
• Situation analysis
• SWOT analysis
• Communication strategy
• strategy
• SMART goals
• Define target group
• From target group to persona
• Create a persona
• Customer Persona
• 15 questions for a clear persona
• Communication with customers
• Communication along the customer journey
• Key messages
• Define strategy
• Guiding principle
• Actions
• Performance monitoring
• KPIs to avoid
• Key KPIs
• Scope of influence of KPIs
• Key figures, questions
• budget
• Communication concept canvas
• Communication icons