Smaller companies that are just starting out in the business world and work with only one designer may not yet recognize the need for a style guide. However, as the company grows and the brand is increasingly communicated visually through presentations or other media, using a style guide becomes essential.

Still not convinced? Then read on…

Why use a style guide?

Your brand's uniqueness should be visually apparent and communicated consistently – both online and offline. Companies that present themselves differently in every presentation can be sure that their image will quickly be perceived as unprofessional by both existing and potential customers. This can happen to any company, regardless of size – even freelancers. A style guide will prevent this from happening to you!

Let's say you have a designer responsible for your website, business cards, logo, and presentations. Once your company grows to a certain size, you'll soon need to hire a new designer. Passing on design guidelines and training them in every area will take up a significant amount of your in-house designer's time. It would be much easier if you had a PowerPoint style guide that included everything the new colleague needed to know: colors, logo placement, fonts, and sizes.

A style guide ensures consistent quality and is not influenced by designers or colleagues with less PowerPoint know-how.

If several people in your company create presentations independently, you'll likely only see minimal similarities in slide style at best. Without a style guide, there's no way to present your company brand consistently and attractively in presentations! Simple guidelines in a style guide will enable everyone in the company to create professional presentations that match the company logo and design.

If you're a freelancer, you can save yourself the hassle of wading through mountains of files every time – a style guide will help you with that! You can work with a similar, adaptable set of slides for different clients time and time again. Develop one document – ​​your style guide – and you can be confident in consistently high-quality work.

What does a style guide include?

Every type of style guide contains some basic information. However, depending on the company's requirements or the complexity of the brand, the scope and level of detail can vary. Essential elements include fonts, colors, and various layouts, including logo positioning and employee instructions.

PresentationLoad offers a style guide service that includes the following:

- Corporate design guidelines

This includes all elements of the corporate identity such as grids, layout, fonts and colors.

- Slide set and master layouts

Precise instructions for using your template and master layout.

- Design Dos and Don'ts

Examples of professionally designed presentation slides in your corporate design.

- PowerPoint tips from experts

Additional tips from presentation professionals on integrating media or for optimal settings in PowerPoint.

Become a professional

Implementing a style guide can not only save you time and money, but also a lot of hassle. Creating and editing presentations becomes easier. Furthermore, employees can more readily access consistent marketing materials. With a style guide , you ensure a consistently successful corporate image.