The infographic shows that users engage with social media far more passively than actively. Reading posts and viewing photos outweighs sharing and commenting on content. More than half of users visit social media platforms several times a day – especially YouTube and Facebook.
As expected, the percentage of people who use social media tends to decrease with age. Interestingly, half of all users find information about companies on social media platforms. Favorite brands are then supported primarily through likes, but also through sharing content.
Good time management
Well-planned time management for social media posts is essential for your company's successful online presence. You'll receive above-average feedback on posts between 8 pm and 8 am.
This is likely primarily due to the fact that you are also reaching more customers in other time zones. Across Germany, recommended times for social media activity are in the afternoon, but preferably in the evening between 7 and 9 pm, when users have time to engage with social media after work. The ideal time always depends on the specific platform.
At least one to two posts should be published daily on each social media channel. This fosters greater user loyalty to the brand and the company. To reinforce this impression, it is recommended to respond to inquiries or mentions on social media within a maximum of 30-60 minutes.
Show your personality…
The trend has long since moved away from purely traditional advertising. The new strategy is to address people personally, answer their questions, and establish a presence. Social media shouldn't be more important than, but it should be on par with, blogging and personal (face-to-face) or email contact. Building and maintaining customer relationships is crucial – people are the focus, not money.
…and stay in interaction
Once a personal connection has been established, interaction with other users is crucial for a company's success on social media. It's particularly important to participate in online interactions involving multiple people. Considering the opinions of others is at least as important as sharing your own.
This means that the focus should not only be on the company's own products, but primarily on the interests of the customers. This should be accompanied by the publication of more content that others will want to share, and not just content that serves the company or brand.
The (in)direct request for action is also known as a "call to action" (CTA). Posts that encourage likes, shares, or comments—that is, posts containing a CTA—generate three times the engagement from followers.
Observe analyses
To develop and successfully implement your social media strategy, you should monitor analyses and data collection for each social media channel. This data ultimately serves to evaluate your chosen strategy and, thanks to its up-to-dateness, allows for continuous adjustments and optimization.
As previously mentioned, not every social media channel offers strategic marketing benefits for every industry. Monitoring the development of individual channels can help ensure a recommended, selective use of chosen platforms.
Develop an individual strategy
Social media has become incredibly important in the "battle for customers" in recent years. Since every company is structured and operates differently, there's no one-size-fits-all strategy. Which social media channels are best suited to your industry will require testing. The bottom line is: where the customer is, that's where you need to be!
Social Media – Acquiring Customers with the Right Strategy
|Tom Schweitzer
The infographic shows that users engage with social media far more passively than actively. Reading posts and viewing photos outweighs sharing and commenting on content. More than half of users visit social media platforms several times a day – especially YouTube and Facebook.
As expected, the percentage of people who use social media tends to decrease with age. Interestingly, half of all users find information about companies on social media platforms. Favorite brands are then supported primarily through likes, but also through sharing content.
Good time management
Well-planned time management for social media posts is essential for your company's successful online presence. You'll receive above-average feedback on posts between 8 pm and 8 am.
This is likely primarily due to the fact that you are also reaching more customers in other time zones. Across Germany, recommended times for social media activity are in the afternoon, but preferably in the evening between 7 and 9 pm, when users have time to engage with social media after work. The ideal time always depends on the specific platform.
At least one to two posts should be published daily on each social media channel. This fosters greater user loyalty to the brand and the company. To reinforce this impression, it is recommended to respond to inquiries or mentions on social media within a maximum of 30-60 minutes.
Show your personality…
The trend has long since moved away from purely traditional advertising. The new strategy is to address people personally, answer their questions, and establish a presence. Social media shouldn't be more important than, but it should be on par with, blogging and personal (face-to-face) or email contact. Building and maintaining customer relationships is crucial – people are the focus, not money.
…and stay in interaction
Once a personal connection has been established, interaction with other users is crucial for a company's success on social media. It's particularly important to participate in online interactions involving multiple people. Considering the opinions of others is at least as important as sharing your own.
This means that the focus should not only be on the company's own products, but primarily on the interests of the customers. This should be accompanied by the publication of more content that others will want to share, and not just content that serves the company or brand.
The (in)direct request for action is also known as a "call to action" (CTA). Posts that encourage likes, shares, or comments—that is, posts containing a CTA—generate three times the engagement from followers.
Observe analyses
To develop and successfully implement your social media strategy, you should monitor analyses and data collection for each social media channel. This data ultimately serves to evaluate your chosen strategy and, thanks to its up-to-dateness, allows for continuous adjustments and optimization.
As previously mentioned, not every social media channel offers strategic marketing benefits for every industry. Monitoring the development of individual channels can help ensure a recommended, selective use of chosen platforms.
Develop an individual strategy
Social media has become incredibly important in the "battle for customers" in recent years. Since every company is structured and operates differently, there's no one-size-fits-all strategy. Which social media channels are best suited to your industry will require testing. The bottom line is: where the customer is, that's where you need to be!