Many presentations focus on showing and explaining figures, milestones, and processes. If this data and information are packaged into sentences, they are easily lost and poorly retained by the audience. However, since these key performance indicators (KPIs) are often extremely important for the future of the company and influence strategic decisions, they must be visually emphasized.

A picture is worth a thousand words

We've often mentioned how important images are for presentations (for example, in this article ). The human brain demonstrably remembers images much better than text, as images can more easily evoke emotions. Therefore, to ensure that essential numbers stand out, combining them with images is the most effective approach.

Professionals know that underlining or bolding can never have the same effect and therefore increasingly rely on original charts and symbols when it comes to standing out.

We have created two sample solutions for you that illustrate how much more appealing a diagram is compared to pure text and how associations can be created between business processes and images.

Solution 1: SMART goals and targets

The focus of these two diagrams is on the connection between goals, precision, and targets. The diagrams are immediately associated with the related content and thus remain in the memory.

SMART is an acronym for the characteristics that define good goals: Specific , Measurable , Achievable , Relevant , and Time -bound. Only when goals meet these requirements can they be effectively implemented. Our SMART PowerPoint template highlights precisely these characteristics and is therefore very well received.

Alternatively, you can use targets as a symbol for the theme of goal achievement. As a company, you want to, as they say, "hit the bullseye" and achieve all your goals. Target charts or darts and targets can clearly illustrate this ambition graphically:

Solution 2: Mountain infographics

Processes and projects with multiple phases are like a hike. Step by step, the team works its way towards the summit, the final product, or the completion. Just as with the target before, a mountain is used here as a symbol for milestones and progress in general, because, like a long-term project, a mountain hike requires planning, perseverance, and experience.

Berg infographics utilize the parallels between the two topics to anchor the key figures in the audience's memory.
You can see how effective charts are at graphically representing abstract processes and numbers. By linking business processes to more tangible things like targets or mountain hikes, images are created in the minds of the audience – images that your listeners will remember for a long time!

You can find more charts, infographics and designs in ourPowerPoint design template shop.