Forget everything you know about presentations. It's time to evolve and present like a TED Talk!
What is the secret to a good TED talk?
TED events now take place in 170 countries, and the videos garner millions of views online. It's primarily about passion and commitment, because the goal of your TED Talk should be to inspire your audience. You need to be able to connect with your audience on a personal level. The best way to do this is by telling a story.
TED Talk tactics
TED Talks, as presentations with time limits, aim to convey the most important information in a short amount of time. Certain tactics are necessary to optimally communicate all key messages. The following statistics provide an overview of the most frequently used supporting tactics at the beginning of a TED Talk:
The combination of image and text is still 65% retained in memory after three exposures. Images and stories thus exert a fascinating power over us . Why? Quite simply, stories and images have centuries-old traditions among humankind. They are the oldest means by which people have communicated and passed on knowledge and experiences, and continue to exchange them today. They are therefore the most effective forms of communication.
Read on to learn how to deliver not only a successful start to your presentation, but also a successful presentation throughout. Present professionally with TED Talk tactics!
The big idea
The most valuable currency today is a good idea , says former journalist and author of the book "Talk Like TED," Carmine Gallo. But a great idea is worthless if you are unable to communicate it effectively.
The following section contains nine foolproof tactics you can use to deliver great, TED-worthy presentations:
#1: Show your passion
If you want to inspire your audience with your ideas, it's important to project positive emotions and charisma. Be passionate about your topic and share your curiosity and energy with others. Enthusiasm is key!
Tips on how to skillfully use emotions can be found in the article on emotions in presentations .
#2: Use storytelling!
If you want your audience to agree with your message, tell them a story. Find a narrative that has an authentic connection to your topic and start your presentation with it. Personal and unique stories are the most effective. Storytelling is key !
You can find more tips on storytelling in our blog post.
#3: Talk like a friend!
People tend to trust those who speak to them in a warm and friendly way, as if they were a close friend. Don't be afraid to share your personal experiences – that's what will make people connect with you.
#4: Stay transparent
You should be yourself if you want to be trusted. People need to see that you are sincere in order to believe what you say. If you are not honest with yourself, you will also find it difficult to be honest with others.
#5: New
Share new ideas or information with your audience to help them solve familiar problems . Your audience will appreciate your efforts to educate and will be more receptive to your big vision or new idea. Good presentations touch listeners emotionally; they tell them something new in a way that they can remember later.
#6: “Wow” Moments
You can capture your audience's attention by doing something unexpected or impressive . Steve Jobs, for example, used emotionally charged "aha moments" to present his ideas.
#7: Humor
Witty humor can help break the ice with your audience, making you appear more likeable and trustworthy. Furthermore, someone who is funny is often perceived as friendlier and more approachable.
Tips on how to use humor effectively can be found in the article about humor in presentations .
#8: Time restrictions
TED presentations are limited to 18 minutes, which isn't always realistic for business presentations. Nevertheless, make sure your talk is as short as possible . Every word counts!
This forces you to be creative and decide what is most important in your presentation . The goal is not to present details, but to convey an idea in a way that encourages the audience to engage with it further. For this, we recommend a three-part structure : announcing the story, telling it, and finally summarizing it.
Tell your listeners what you are going to tell them; tell them, and then summarize what you have told them.
Jeremy Donovan (author of “How to Deliver a TED Talk”)
Tips for giving presentations with a time limit while simultaneously conveying all the important content can be found in the following articles:
- Short presentation
- Pitch presentation
- Elevator pitch presentation
- Managing presentation time effectively
#9: Stimulating the senses
If you want your audience to remember the information you're conveying, use images and graphics . They're six times more likely to remember this than if they were just listening to your words. Combine facts with stories that evoke genuine emotions to engage the right hemisphere of the brain.
Use professionally designed graphics from PresentationLoad for your presentation. In our shop, we have a wide selection of pre-made slides for you. For example, these:
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An example:
Tim Höttges, CEO of Deutsche Telekom, is giving a presentation at a Telekom event. He first holds up a copper cable. Then he shows a fiber optic cable and says: "This is the future." He engages his audience visually on several levels.
Around 40% of well-known TED Talk presenters don't use slides . However, if you really need slides, pay a professional designer to create them for you.
People remember information better when more than one sense is stimulated.
Carmine Gallo (author of "Talking Like TED")
Conclusion: Present like you would a TED Talk and achieve your goals more effectively!
Are you wondering how to make your presentations more engaging? Don't worry, you can definitely present like a TED Talk! Follow our tips to make your next presentation truly shine.
Visit https://www.ted.com/talks and get inspired for your next presentation.
Do you have questions about giving a presentation like a TED Talk, or about PowerPoint in general? Feel free to contact us by email at becker@presentationload.de. We're happy to help!
Have you found your presentation topic and want to support it with professionally designed slide templates ? Then take a look at our shop. Here we have numerous slides on a wide variety of (business) topics ready for you to download. Visit us today! ► To the shop
You might also be interested in these articles:
- Emotions in presentations
- Storytelling in presentations
- Humor in presentations
- Short presentation – Impress with 5 minutes/5 slides
- Pitch presentation – Convince with your idea in a short version
- Elevator pitch – The art of convincing in a short time
- Managing presentation time effectively
- Defining the key message in presentations