Here's the thing: Most people only remember 10-20% of the things they hear. However, if you manage to make your concept unforgettable, you'll be one step ahead of everyone else.

But how does that work?

Connect your concept to a pain point that the customer faces. For example, if you work in sales, you could talk about how your idea can help the company increase its revenue.

Explain why your audience should be interested in your message and the change you're aiming for. Once you've done that, tell them how your solution addresses their pain point .

Use a complete sentence to formulate the transformative goal, such as:

This software will make your team more productive and generate millions in revenue within two years.

Furthermore, underscore your concept with a well-developed benefit argument ! This supports your statement explaining precisely why the content of your presentation can be advantageous for potential customers. You can find tips on this in the article about benefit arguments .

Inspire action!

Finally, you should motivate your audience to take action. Tell them that you are the right person if they are looking for someone to help them increase their income.

How does that work?

It's quite simple: Use a call to action . A call to action ensures your content and concept remain memorable even after the presentation. By taking action, potential customers stay engaged with your message. Such a call to action can range from subscribing to a newsletter to purchasing a product. Further tips can be found in the article "Call to Action" .

With these tips in mind, you are ready to put your big concept into action and leave a lasting impression on potential customers.

Feel free to browse further on our blog . Here we have numerous articles on how you and your presentation can leave a lasting impression , for example this one:

• Storytelling in presentations
• Using emotions in presentations
• How to properly communicate the core message of PowerPoint
• And much more.

Now it's time to put these tips into practice and make sure your concept is sound!

Do you have questions about this article or PowerPoint in general? Don't hesitate to contact us by email at becker@presentationload.de . We're happy to help!

Are you looking for visually appealing and professionally designed slide templates for your presentation ? Feel free to browse our shop. We have numerous slides on a wide variety of (business) topics available for download. Visit us today! ► To the shop