The market and the demands placed on companies, services, and products change over time. Increasing competition also forces companies to rethink or even reorient themselves during a recession.

How can you best determine the strategy for steering your business back towards a successful conclusion? What method is most effective for analyzing your current financial situation? How can small and medium-sized enterprises (SMEs) tackle this mountain of challenges?

There are guides and tools available to analyze your current market situation. Since not every company feels able to consult an external business advisor, they research online and rely on proven, promising support.

For example, the McKinsey Matrix , or Nine Field Matrix , named after the business firm McKinsey, serves as a clear, structured overview of available resources and compares them to similar, competing companies.

Investment recommendations focusing on the strengths of individual business segments can be based on the McKinsey Matrix – a 9-field matrix. This matrix allows for the comparison and evaluation of a company's own competitive strength and market attractiveness.

In order to strategically defend or regain its market position, these analyses of the positions of a company that need support and those that should be neglected are crucial for targeted expansion.

This breakdown can be found online, for example, as a PowerPoint template. It's a very useful tool that serves as a perfect memory aid for managers or entrepreneurs when reviewing the current economic situation and can then be presented directly in this format.

A template for implementing a 9-field matrix according to McKinsey can be found here in the shop .