Although PowerPoint presentations often seem to be primarily about content and conveying facts and data, there are other important factors . Besides the content of the presentation , connecting with your audience through framing is at least as important.

Establishing a connection with your audience from the outset allows you to make a better impression and ensures they listen attentively . We've already explored storytelling and how to captivate your audience with emotions in previous blog posts. Feel free to check out these articles for more information:

Resonate – A connection to the audience is important

Author Nancy Durante also emphasizes the importance of audience attention and, consequently, framing in her book "Resonate." In the context of PowerPoint presentations, "resonate" means establishing a close connection with the audience . This works best through framing, storytelling, and emotions.

Framing – what is it?

Framing, or "creating a framework," underscores Nancy Durante's intention to capture the audience's attention . Besides storytelling, there's another way to establish a close connection with your audience: framing. The goal here is to awaken a desire in your target group that can only be fulfilled by your idea or solution .

The structure of a framing presentation

When creating a framing presentation, pay particular attention to the structure . How you structure your message and your story has a significant impact on the success of your presentation.

There are three different framing models , which we will present in more detail below:

#1: Problem/Solution Framing

Problem/solution framing focuses on a specific problem or challenge and then presents a solution to that problem.

This way, you can convey a sense of urgency in your presentation and encourage your audience to take action. A call to action can also help with this.

Read our “Call-to-Action in Presentations” article on the blog to learn more.

#2: Before/After Framing

In this framing model, you compare two different states or situations. Highlight the change that occurs as a result of the narrative.

This type of framing allows you to convey a sense of progress while simultaneously highlighting the impact of your solution .

#3: Progress/Travel Framing

This framing model tells a story of progress or change and highlights the challenges and successes along the way.

The progress/journey framing allows you to create a sense of connection and shared experience with your audience .

Conclusion: Work with feedback!

Which framing model works best depends on the individual goals of the presentation, the company, and the target audience . It is best to test all models, gather feedback, and optimize them based on that feedback.

You can read about how to get feedback and improve your presentation in our article on "Better presentations through feedback" .

Do you have questions about framing in presentations or PowerPoint in general? Don't hesitate to contact us at info@presentationload.de . We're happy to help!

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