Social media is virtually omnipresent these days, and its influence continues to grow. Therefore, it's obviously crucial for companies to have a presence on platforms like Facebook, Twitter, Instagram, and LinkedIn. Those who want to go a step further should also try integrating social media into their presentations. We'll show you a few clever ways to do just that.

Before the presentation

Identify target group

Before your presentation, you must first identify your target audience. Only by knowing who is listening can you tailor your content accordingly. To understand your audience's needs, you should contact and discuss your ideas with some representatives of your target group. Reviewing Facebook profiles and tweets, or exploring networking options on LinkedIn, are good ways to do this.

Create a hashtag

Regularly including hashtags in your presentations helps you to be better identified on social networks and to generate cross-connections. Interested people searching for your content can then quickly and easily access you and all available information.

During the presentation

Incorporate something extraordinary

Try to include catchy phrases or quotes during your presentation that will grab your audience's attention. These kinds of "sayings," statements, and snippets of information that are associated with you and your company make it easy for your audience to share and spread them online. The more apt and engaging they are, the faster they will spread across social media.

Social media as a discussion platform

Announcing that you will be using specific social media platforms as a discussion forum at the end of your presentation can motivate your audience to share their thoughts with you and the rest of the world. Using a hashtag you created beforehand, posts and comments can easily be associated with your presentation.

The ProPresenter 6 program allows presenters, for example, to monitor Twitter and Instagram simultaneously with their presentation. One screen displays the current slide, while a second screen allows live monitoring of social media. This enables audience questions to be incorporated into the presentation in real time.

After the presentation

Sharing the presentation

After your presentation, you should upload it online and share it on the relevant social media platforms. LinkedIn is a great way to share entire slide decks, while Twitter, Facebook, and Pinterest are better suited for infographics. Make sure to tailor your content for the different user groups and platforms, and remember that images always perform better than text alone.

Online engagement

Consistent online engagement allows you to build lasting relationships with your customers. Therefore, you should maintain an online presence not just around your presentations, but as much as possible. Engaging with your customers on social media demonstrates genuine interest and provides valuable insights into the thoughts of your target audience.

The targeted and controlled use of social media is almost indispensable these days. Few companies can afford to ignore the enormous presence and reach of the various social media platforms and the associated influence they wield. Therefore, take every opportunity, including presentations, to network online and connect with your customers.