Beantworten Sie alle W-Fragen für Ihre PPT-Präsentationen

Always answer the 5 W questions for your presentations!

|Tom Schweitzer

When preparing your presentation, you should always keep your audience in mind. To reach them and achieve your presentation goals, you should focus on answering the so-called "W-questions" (who, what, when, where, why, how).

We will show you which questions or question words are meant and how to answer them as comprehensively as possible for your purposes.

The 5 W-questions

You should answer the following questions (W-questions) as part of your presentation preparation. Write the questions down on a piece of paper and answer them in detail.

Even though this takes more time and you don't answer the questions directly in PowerPoint in writing, this method will help you afterwards to avoid filling the entire slide with a text answer, but only to note the most important points of the answer.

1. Why?

This question depends on the purpose of your presentation . The following sub-questions fall into this category:

  • What goal do you want to achieve?
  • What reaction do you want to elicit from your audience (e.g., actions, emotions)?

You can find tips for these questions in the following articles:

2. What?

This question concerns the content of your presentation . Please answer the following points:

  • What content do you want to convey?
  • Which of these points are relevant and effective for your audience?

3. Who?

Is the presentation already prepared or has it been put together for you? Excellent. Now you need to find out who will give the presentation .

  • Who will give the presentation ? (Someone from the executive board/management/sales?)
  • Is the presentation tailored to this person?
  • Does the person have enough information to deliver the presentation effectively and answer questions?

4. How?

To achieve your goals and communicate information correctly to your audience, this question is rightfully on your preparation list.

  • How do you communicate your information ?
  • What methods do you use?
  • What interactive teaching methods are available? (e.g., questions, animations, videos)

You can find tips on these questions in the following articles:

5. Whom?

Now you have answered all the questions concerning your presentation. Think about your audience as well.

  • Who do you want to reach with your presentation ?
  • Do you know your target audience and their wishes, demands, etc.?

Take your time to answer these five questions. Only by answering them precisely can you create a clear and structured presentation that meets your requirements and resonates with your audience.

Conclusion: Answer the W-questions and score points with your presentations.

During the preparation phase of your next presentation, heed our recommendation to thoroughly answer the "W" questions (who, what, when, where, why, how) . You will see that this will enable you to create even more precise presentations in the future and achieve your goals with pinpoint accuracy.

Do you have any questions about this article? Please feel free to contact us by email at info@presentationload.de . We're happy to help!

Are you looking for visually appealing and professionally designed slide templates ? Feel free to browse our shop. We have numerous slides on a wide variety of (business) topics available for download. Visit us today! ► To the shop

You might also be interested in these articles: