An Extension of the Classic 4P Marketing Mix Model
The marketing mix originally refers to the traditional four Ps -- product, price, place and promotion. This mix is designed to enhance marketing plans and put them into practice.
The 4Ps apply primarily to products but can be expanded to meet additional requirements. For services marketing, the mix is extended to include process, people and physical evidence. In the 8Ps, performance (or productivity) becomes part of the marketing mix, while the 4Cs focus exclusively on the customer. The models extend all the way to 15Ps, the largest and most complex extension of the basic model to date.
Practical and Customized Application of the Marketing Mix
Use this template to present all the established models and extensions of the marketing mix. Thanks to detailed chapters on the various marketing mix aspects, you can easily identify the right marketing mix for your company. Question templates and infographics will bring you closer to implementing your marketing strategy. Using Ikea as an example, you will learn about all aspects of the marketing mix in a practical and easy-to-understand format. Current topics such as purpose-driven marketing, using artificial intelligence in the marketing mix and how that affects the customer experience complete this comprehensive set.
With the Extended Marketing Mix PowerPoint Template, You Can
- create a comprehensive presentation of all the marketing mix extensions
- offer an overview of the individual marketing mix Ps
- facilitate a concrete marketing strategy in your company
This PowerPoint Template Includes:
- Title slide
- Agenda
- Marketing mix definition
- 4Ps of the marketing mix
- 7Ps/8Ps of the marketing mix (including a variation for online use)
- 4Cs of the marketing mix
- 7Cs of the marketing mix
- 5P model/6P model
- 15Ps of the marketing mix
- Example of the marketing mix application at IKEA
- Product: elements, questions, development phases, product hierarchy
- Price: elements, questions, types of pricing, pricing strategy
- Place: elements, sales channel selection, questions
- Promotion: elements, questions, online marketing campaigns
- People: elements, questions, skills, Trust Barometer, Personalization
- Physical evidence: elements, questions, product packaging, role of the environment in customer decisions
- Process: elements, questions, personalization methods, artificial intelligence
- Performance: key figures, SMART goals, challenges
- Purpose: questions, importance, customer reactions
