What optimal sales strategies mean for your company
Sales management is a key issue for any company. It involves not just providing company products/services, but also covers many other important company tasks – from developing customer relationships to delivery, follow-up and control. It’s crucial to find the right sales strategies for your company and products/services so you can optimize long-term sales processes. Whether cold calling or warm calling, direct sales or indirect sales – the optimal sales strategies and models look different for every company. We can help you find the right strategy for you.
Sales 4.0 in today’s corporate world
Sales 4.0 refers to the digitalization of sales as part of digital transformation. It includes both the technological evolution of sales and leveraging new capabilities of artificial intelligence. From networking to technical assistance, decentralized decision-making and information transparency – sales has changed significantly in recent years. Companies have to adapt to these new conditions to maintain their competitive edge. The customer is gaining more decision-making power and is becoming the focus of all processes. It is less a matter of providing products/services and more about convincing the customer of the company’s own value, its services and suppliers.
Sales is more than providing products and services
To optimize and successfully implement a sales strategy in the current climate requires companies to adapt to current sales management roles. Sales has long since ceased to focus simply on providing products and services. Instead, building and maintaining strong customer relationships is becoming a key sales strategy priority. Important customer groups need to be identified to ensure their long-term loyalty to the company. Sales control also plays a significant role in the sales process. It is the only way processes can be continuously improved.
Everything on sales strategies in one PowerPoint template
Get essential information on sales management with our updated PowerPoint template. Use professionally designed slides to present how companies can find their optimal sales strategy, the importance of adapting to Sales 4.0 and the unique role customers play in the sales process. We also provide important tools for analyzing your sales processes and templates for sales control. With just a few clicks, you can create a presentation on sales strategies that is perfectly tailored to your company.
With the Sales Strategy template for PowerPoint, you can
- present essential information on sales management
- emphasize the relevance of Sales 4.0 and the importance of your customers.
- get tools and templates for sales control that can be supplemented with your own data.
This PowerPoint template includes:
- Quote
- Sales and sales processes
- Definition: sales and sales policy
- Sales and a fundamental function of a company
- Sales as part of the marketing mix
- Interaction between marketing and sales
- Marketing and sales in customer management
- Sales responsibilities
- Sales policy
- What is a sales process?
- Two factors of a sales process
- Sales cycle
- Six-step sales process
- Seven-step sales process
- Sales strategy
- Sales planning
- What is a sales strategy?
- Components of a sales strategy
- Sales strategy breakdown
- Develop a sales strategy
- Quantitative and qualitative sales goals
- SMART sales goals
- Target group analysis
- B2B or B2C sales
- Cold calling and warm calling
- From acquiring a customer to closing a sale
- Compare your company with the competition
- Competitor mapping
- Market position
- Task distribution: marketing and sales
- Marketing channels
- Sales cycle
- Presales
- Presales vs. sales
- Post-sales
- Post-sales activities
- Sales models
- What are sales models?
- Indirect sales and direct sales
- Direct sales: definition
- Indirect sales: definition
- Direct sales vs. Indirect sales
- Sales channels and their services
- Omni-channel strategy in sales
- B2B sales
- Miller-Heiman method
- Power base selling
- Target account selling
- Solution selling
- SPIN selling
- Sales 4.0
- What is Sales 4.0?
- The evolution of sales
- Sales strategy for the future
- Sales practices for the future
- Why Sales 4.0?
- Key aspects
- Sales 4.0: challenges
- Digital marketing and Sales 4.0
- AI in sales
- Digital sales strategies
- Omni-channel customer experience
- Sales automation
- Sales enablement
- The customer relationship
- The customer: the center of all activities
- Customer classification
- A customers, B customers and C customers
- Customer groups: value and volume share
- Different types of customers
- Customer value: drivers
- Handling customers
- Customer survey: example
- Sales control
- Strategic vs. Operational control
- ABC analysis
- Benchmarking
- Positioning strategy
- Product life cycle
- Portfolio analysis
- Potential/performance matrix
- Sales performance summary
- Cost calculation
- Sales control KPIs
- Bar chart
- Circle diagram
