Find the right marketing tools for a wide range of topics
Our toolbox not only provides you with the basics of marketing, but also with tools and information on marketing strategy, customer management, products, market and competition, and corporate identity and image.
Marketing versatility
Marketing focuses on aligning a company with market conditions. In robust markets with high demand and supply, this is essential. In order to remain competitive and successful, companies need to prioritize a marketing strategy that takes different perspectives and approaches into account.
Planning and implementation in one template
With our Marketing Toolbox for PowerPoint, you receive a collection of methods, graphics and templates to plan and implement your individual marketing strategy and present it to your stakeholders. Win them over with sharply designed graphics and fully editable slides.
With the Marketing Toolbox for PowerPoint, you can
- present your information using premium-quality templates
- find the right methods and information for your marketing strategy
- stay up to date on the latest marketing trends
This PowerPoint template includes:
Basics
- Quote
- Marketing definition
- Marketing mix
- Marketing triangle
- Ohmae’s marketing pentagon
- Marketing pyramid
- Marketing funnel
- Marketing flywheel
- Marketing management cycle
- Marketing planning phases
- Marketing organization
- Matrix organization
- Value chain
Marketing strategies
- Marketing canvas
- Marketing strategy canvas
- AARRR model
- SOSTAC framework
- Unique selling point
- Marketing roadmap
- Growth hacking
- P.O.S.E media
- Content marketing matrix
- Storytelling
- Viral marketing
- Affiliate marketing
- Social Media Marketing
- Influencer marketing
- Search engine marketing (SEO and SEA)
- Conversion optimization
- A/B test
- Multivariate testing
- Lead nurturing funnel
- Lead scoring
- Targeting
- Retargeting
- SMART goals
- Omnichannel marketing
- Marketing automation
Customer management
- AIDA model
- AIDCAS model
- DAGMAR formula
- Value proposition canvas
- Customer empathy map
- Häusel’s limbic map
- KANO model
- READY framework
- RACE framework
- RATER model
- Customer journey
- ABC analysis
- Customer & buyer persona
- Target group characterization: Sinus-milieus
- Rogers’ diffusion model
- Maslow’s pyramid of needs
- SOR model (Howard & Sheth)
- Customer development stages
- Customer life cycle
- Customer relationship management (CRM)
- Net Promoter Score
- Fan-Principle
- Customer satisfaction score
- Customer effort score
- Customer development
Products
- Product dimensions
- BCG matrix
- Purchase decision process
- Product variation
- Pricing strategies
- Product life cycle
- Blue Ocean method
- S-curve concept
Market and Competition
- Market research phases
- Market analysis
- Market system (Kühn)
- Market segmentation
- SWOT analysis
- Competitive advantage matrix
- STP model
- Porters’ five forces
- Market field strategies (Ansoff)
- Competitive strategies (Porter)
- Competitive advantage: 5 principles
- Competitive advantage (Kay)
- Porter’s diamond model
- Advantage matrix
- U-curve concept
- Pricing strategies matrix
- 3C model (Ohmae)
- “Stuck in the middle”
- Outpacing strategy
Corporate Identity and Image
- Corporate identity: components
- Corporate identity vs. corporate image
- Goal pyramid
- Branding policy
- PESTEL analysis
- Corporate social responsibility (CSR)
- Online reputation management
- TrustRank
Templates
- KPI dashboards
- Call-to-action buttons
- Marketing icons
