Create your own marketing plan
A marketing plan is a strategic document that covers all marketing activities for a defined period. It provides a structured roadmap for bringing products or services to market and specifies clear marketing goals and activities for a period of up to three years. Our user-friendly template will help you maintain that all-important overview. With its ready-made structure, you can build your marketing plan by simply adding your own information and data. Thanks to our professionally designed slides, you can create an impressive presentation in no time at all. We understand that plans can change quickly – our PowerPoint template can be easily updated as often as needed.
Use your marketing plan template as a strategic tool
The marketing plan is a key strategic tool in marketing management. The majority of marketing activities, from advertising to promotion, require a comprehensive analysis of the current situation and environment, and a precise definition of strategies and goals. An effective marketing plan requires not only a methodical approach, but also creativity and adaptability. Our Marketing Plan template for PowerPoint provides you with everything you need. With a structured framework, you can optimize your analysis processes and make room for creative solutions and modifications. Use this template to ensure that your marketing plan is streamlined, innovative and adaptable.
The goal of your marketing plan: improve sales performance
The central goal of your marketing plan is to generate a consistent increase in sales. By analyzing and defining marketing goals, you can develop effective activities that will optimize your company’s sales performance. The marketing strategy should focus on targeting potential customers and strengthening existing customer loyalty. With clear sales targets, you can design dedicated marketing campaigns to increase product/service visibility and engage with your target audiences. By regularly monitoring and analyzing sales data, you can evaluate the success of your marketing efforts and pivot when needed to ensure a continuous improvement in sales. This plays a key role in the long-term competitiveness and profitability of your company.
The distinctive features of our Marketing Plan template for PowerPoint
Our Marketing Plan for PowerPoint features a user-friendly structure and professional design. Our marketing plan provides you with a clear, concise and easily customizable platform to present all your essential information. Creating a plan couldn’t be easier: the pre-designed structure allows you to quickly integrate your data. Our professional slide design ensures your presentation will be informative, compelling and engaging. The template’s adaptability also makes it easy to adjust to changing circumstances and update your marketing plan regularly. By using PowerPoint as your presentation platform, you can easily impress your audience with visually appealing graphics and diagrams to communicate your marketing strategy and initiatives.
With this template for PowerPoint, you can
- create a customized marketing plan.
- use templates to analyze your company, the market and your target audience.
- present your marketing plan in PowerPoint.
This PowerPoint template includes:
- Quote
- What is a marketing plan?
- Definition: marketing plan
- Marketing planning correlations
- Marketing plan vs. Marketing strategy
- Marketing plan requirements
- Advantages and reasons to create a marketing plan
- Marketing plan content
- Executive summary
- What is an executive summary?
- Create an executive summaryExecutive summary templates
- Company analysis
- What is a company analysis?
- Company profile
- Mission, vision, goals and values
- Corporate structure
- The marketing teams
- Core competencies
- Evaluate core competencies
- Strategic competency portfolio
- Strengths and weaknesses analysis
- Opportunities and threats analysis
- SWOT analysis
- SWOT strategies
- Market analysis
- What is a market analysis
- Market definition
- Market structure
- Market segmentation
- Market trends
- Market potential
- Market growth
- Porter’s five forces analysis
- PESTEL analysis
- Competitors’ market share
- Goals of key competitors
- Competitors’ strengths and weaknesses
- Strengths/weaknesses profile
- Identify competitive advantages
- Sustainable competitive advantage
- Target audience analysis
- What is a target audience analysis?
- Target audience definition
- Target audience characteristics
- Shape a persona
- Buyer persona
- ABC analysis table
- ABC analysis graphic
- Customer segmentation
- Buyer motives
- Reasons for buying
- Customer journey
- Customer satisfaction: CSAT
- Net promoter score (NPS)
- Increase customer satisfaction
- Marketing goals
- What are marketing goals?
- Goal overview
- Derive marketing goals
- Economic and psychological marketing goals
- SMART goals
- Long-term marketing goals
- Short-term marketing goals
- Overarching goals and subgoals
- OGSM method
- Goal progress
- Marketing goals dashboard
- Gap analysis
- Marketing strategies
- What are marketing strategies?
- Market development strategies
- Competitive strategies
- Market stimulation strategies
- Communications strategy
- Market entry
- Disruptive marketing
- Social media marketing
- Marketing mix
- What is the marketing mix?
- The 4 Ps of marketing
- The 7 Ps of marketing
- Product portfolio
- Product life cycle
- Perceptual mapping
- Product dimensions
- BCG matrix
- GE-McKinsey nine-box matrix
- House of quality
- Monitor pricing strategies
- Price leader, price follower, price warrior
- Price-performance positioning matrix
- Break-even analysis
- Price development
- Direct and indirect sales
- Seven-step sales process
- Digital sales strategies
- Communications strategy
- Types of marketing communication
- Marketing channels
- Unique selling proposition
- PR activities
- Media strategy dimensions
- Brand experience
- Action plan for marketing activities
- Marketing roadmap
- Budget and resources
- The significance of budget and resources
- Budget for marketing activities
- Itemized budget
- Budget overview
- Financial planning
- Roles and responsibilities
- Marketing plan
- Marketing activities
- Performance metrics and risk management
- How is marketing monitored?
- Key performance metrics
- Metrics dashboard
- Conversion and marketing spend over time
- Social media statistics
- Identify risks
- Risk register
- Scenario analysis
- Scenario responses
