What is a market analysis?
A market analysis is a comprehensive study of a market that aims to understand the needs and expectations of the target group and the dynamics of the competitive environment. Companies use this analysis to tailor their products or services to the wishes of their customers and to optimize their market strategy. In addition, market analysis enables opportunities and risks to be recognized at an early stage, competitors to be better assessed and market trends to be identified. In this way, it forms a valuable basis for well-founded decisions and helps to secure and strengthen the company's long-term market position.
When does a market analysis make sense?
A market analysis is particularly useful when a company wants to enter a new market, launch a new product or adapt existing offerings to changing market conditions. Before entering a market, the analysis helps to understand the target group, assess the competition and realistically evaluate the market opportunities. Market analysis also provides valuable insights into the market environment and helps to identify risks at an early stage when making major strategic decisions, such as expansion plans or price adjustments. Regular market analysis is also useful for adapting to new trends or changing customer needs and remaining competitive in the long term. Overall, market analysis creates a sound basis for decision-making and strengthens a company's market position.
Core elements of the market analysis
The core elements of a market analysis include the market description, market size, competitors, sector and market potential. The market description provides an overview of the market and the relevant customer groups. The market size shows how large the sales market is, and the competitor analysis helps to better understand the strengths and weaknesses of competitors. The industry analysis highlights trends and developments in the market environment, while the market potential provides an assessment of long-term growth opportunities. These elements help companies to identify opportunities and risks at an early stage and to adapt their products or services to the market in a targeted manner. In this way, the market analysis creates a solid basis for sustainable success and strategic decisions.
All about market analysis in one template
Our PowerPoint template on the topic of market analysis provides you with important information that you can use to prepare yourself and your company to carry out your own market analysis. Find out more about the components of market analysis and receive important tools and methods to help you carry out the analysis. Finally, present the results of your market analysis directly in PowerPoint using our template. Our templates are ready for presentation in just a few clicks. Replace our placeholders with your own content and receive professionally designed presentation slides with little effort.
With this template for PowerPoint you can …
- find out more about the topic of market analysis.
- apply supporting tools and methods on the topic.
- present the results of your market analysis directly in PowerPoint.
This PowerPoint template contains:
- Quote
- What is a market analysis?
- Definition
- Market analysis as a central component of market research
- Market analysis vs. competitive analysis
- The importance of market analysis
- Market analysis and market observation
- Potential areas of application
- When should a market analysis be carried out?
- Advantages of market analysis
- Typical errors during implementation
- Core elements of the market analysis
- Five steps in market analysis
- Contents of the individual phases
- Step 1: Market description
- Step 2: Market size
- Step 3: Competitor analysis
- Step 4: Industry analysis
- Step 5: Market potential analysis
- Example of a market analysis
- Data collection methods
- Primary and secondary research
- PESTEL analysis
- Porter's Five Forces
- SWOT analysis
- Target group analysis
- Scenario analysis
- Growth strategies according to Ansoff
- BCG matrix
- Further methods of market analysis
- Templates for presenting the market analysis
