►Customer Insights | PowerPoint Template

Optimize marketing and sales’ activities through customer insights

Companies like to hold on to tried-and-tested processes. But these are often company-centric and no longer meet modern customer demands. Customer expectations are on the rise – the shift is towards customer centricity. Responding quickly and precisely to customers’ needs, both pre-sale and post-sale, is integral. Marketing activities also benefit from comprehensive customer knowledge.

Achieve and maintain success through greater customer centricity

Competition is growing as customers become less dependent on local retailers. Online, customers can compare all providers and decide for themselves which stores are trustworthy and meet their needs. Customer insights can help companies achieve and maintain success in this digital environment.

Various methods enable deeper customer understanding

Customer insights focus on the habits, desires, needs and potential of your customers. With this knowledge, marketing and sales rely less on assumptions and can work more effectively. Quantitative and qualitative methods complement each other to provide comprehensive insights.

Examples of these methods include surveys, focus groups, and social listening online. Customer insights can be clearly presented on a customer empathy map, in an affinity diagram or in a flow model.

Implementing customer insights in your company

In this PowerPoint template, you’ll find everything you need to know about defining customer insights, applications, practical methods for gathering data and how to present your results and implement your ideas. You can also use customer portraits with quotes and key data to visualize the needs of your key customers.

With the Customer Insights PowerPoint template, you can

present methods for gaining customer insights
use a wide selection of slide templates to present your results
gain practical ideas for implementing the insights into your marketing activities