What is a business plan and who uses it?
A business plan is a written document that sets out a company's business idea, goals, strategies and execution plans. It serves as a structured guide for entrepreneurs, investors and other stakeholders to better understand the vision and business direction. A business plan typically includes sections on market analysis, a description of the product or service, organizational structure and financial projections. By providing a clear roadmap for success, the document plays a crucial role in establishing, financing and managing the operations of a company. A business plan is not only relevant for founders, but also serves as a reference for investors, partners and your own team to understand the company and assess its prospects for success.
A business plan for strategic and operational planning
To use a business plan effectively, it's essential to view it not only as a formal document for external stakeholders, but also as a dynamic tool for internal management. Regular reviews and updates are important to ensure the business plan remains aligned with changing market conditions and company developments. A solid business plan should serve as a guide to support operational decisions, manage resources efficiently and keep the company on track. It can also be used as a communication tool with team members to facilitate a shared understanding of the company's goals and strategies.
The advantages of a business plan
A business plan has decisive advantages. It provides clarity on company goals and strategies and enables efficient resource planning. Systematic strategic planning ensures that challenges are identified early on, and proactive measures can be taken. The business plan is not only a guide for external stakeholders, but also improves alignment and efficiency within the internal team. Overall, it supports the company in successfully implementing its vision and reacting flexibly to changes in the market environment.
A structured business plan template in PowerPoint
Present your own business plan with our template, without wasting a lot of time. Along with basic information on business plans, we offer a professionally designed template that will help you convince key stakeholders of your business idea. Our template also provides a ready-made structure in which you can simply add your own content. In addition to design templates and analysis slides, you'll also receive a comprehensive chapter on financial planning that you can easily prepare using embedded Excel tables. Don't miss out -- create your own business plan today!
With this template for PowerPoint, you can
- present your own business plan.
- use numerous tools, analyses and design templates.
- impress important stakeholders and investors with your business plan.
This PowerPoint template includes:
- Business plan basics
- The role of entrepreneur
- Definition
- Key considerations: customer value
- Key considerations: market analysis
- Key considerations feasibility of your idea
- Key considerations: financial planning
- Aspects of a business plan
- Structure of content
- Business plan variants
- General structure
- Business plan template
- Title slide and table of contents
- Executive summary
- Business idea
- Purpose
- Product/service
- Customer value/customer benefits
- Unique selling proposition (USP)
- Business model
- Business model canvas
- Product development
- Production
- Manufacturing costs
- Founder/founding team
- Motivation for founding the company
- Founding members
- Qualifications and experience
- Market overview
- Milieus
- Target audience analysis
- Buyer personas
- Stakeholder map
- Location
- Competitive analysis
- Target market
- Market potential
- Market entry strategy
- Marketing and sales
- Marketing mix 4Ps
- Extended marketing mix
- Marketing strategy canvas
- Pricing
- Price breakdown
- Price comparison with competitors
- Advertising and customer acquisition
- Marketing channels
- Sales and distribution
- Business organization and staff
- Legal form
- Organizational structure
- Staff structure/key positions
- Company location
- Company profile
- Corporate values
- Mission, vision and goals
- Opportunities and threats
- SWOT analysis
- Scenario analysis
- PESTEL analysis
- Financial planning
- Start-up costs/start-up investments
- Cost of living
- Office equipment
- Investment planning
- Wage costs
- Capital requirements
- Financing
- Cost forecast
- Sales forecast
- Profitability forecast
- Projected profit and loss statement (P&L)
- Liquidity forecast
- Break-even point
- Diagram templates
- Execution and milestones
- Project structure
- Milestones
- Appendix
- Contact info
