Introducing yourself to customers, partners, or stakeholders with a company presentation during a sales or marketing meeting is often a very good idea. If you put effort into creating such a PowerPoint presentation, the audience will notice: it will appear professional and authentic.
Possible uses of a company presentation
The following use cases are conceivable for a company presentation:
- On their own website
- Training for external employees to explain the company's focus areas.
- Employee onboarding to inform new colleagues about the company at a glance.
- Company anniversary
- Visits from customers and suppliers or reception of external visitors on the open day
- On company portals and company network pages on the internet, to present the company there.
- On social media (Xing, LinkedIn, Twitter, Instagram, Facebook)
- During a sales conversation at a customer visit
- At trade fairs and congresses
- At universities, to attract potential new employees
- On video portals and video platforms like YouTube
However, there are a few things to consider when creating a company presentation , otherwise the – actually well-intentioned – company presentation can quickly turn into a major fiasco.
This happens precisely when you design your presentation according to a rigid formula and overwhelm your audience with boring blocks of text on your slides. We'll give you ten valuable tips to guarantee the success of your company presentation.
1. Show what makes your company unique.
Admittedly, it's very tempting to simply present data, figures, and facts in a company presentation. However, too much information of this kind often overwhelms the audience and is anything but engaging. So instead of meticulously recounting your entire company history, you could present the most important figures and show your audience what makes your company unique.
It doesn't matter whether you're an employee of your company or a freelancer presenting your services to potential clients. What's important is that you give the audience the feeling that they already know you and your company well . You should definitely avoid phrases like "We're the best" or "Our company is great," as listeners are generally not impressed by these.
2. Remember: Brevity is the soul of wit.
While you should certainly mention all important aspects of your company – such as locations, customers, your company structure, products, skills, portfolio and any certifications – you should never overwhelm your listeners with this information.
No one can remember 100 facts about a company anyway – even if you use suitable stylistic devices (images, infographics, etc.). Therefore, as is so often the case with company presentations, less is sometimes more .
3. Tailor your company presentation to each individual customer.
It will make a big difference whether you present your company to employees from different departments or industries as part of a company presentation: Each target group and each industry has individual needs and places different demands on a company presentation.
Therefore, it won't work to create a company presentation once and reuse it repeatedly. Of course, it's time-consuming to adapt the presentation each time. But consider it, because it will be worth it when you can convince your potential customers with a company presentation tailored specifically to them.
4. Use images: But not necessarily from the image brochure.
To build an emotional connection with your audience, it's advisable to include images or drawings in your presentation. These don't necessarily have to be the high-quality photos from your company brochure; pictures of colleagues from their everyday work life are perfectly acceptable. This comes across as much more authentic and makes you seem more approachable.
5. Use storytelling – also in company presentations
It's no secret that storytelling is a highly effective method for captivating audiences and maintaining their attention span during a presentation. Listeners are much more easily engaged when they're told an interesting story.
There's surely something interesting to tell about your company. It doesn't always have to be the typical hero's journey of storytelling; often an anecdote from everyday business life works very well too.
You can find tips and tricks for your exciting story in our storytelling article .
6. Pay attention to grammar and spelling.
Another point that is so simple, yet often neglected: especially in a company presentation, it is crucial to pay attention to correct spelling and grammar. Definitely have your presentation proofread by someone else.
Because especially in a presentation, one or two typos can easily creep in, which are then accidentally overlooked during subsequent review.
7. Pay attention to your choice of words.
Sentences that arouse curiosity or suspense in the listener are also a good way to create tension . Phrases like "Imagine..." can further engage your audience and emotionally involve them in the story.
It becomes particularly attractive if you outline an example – perhaps related to your service – and thus clearly demonstrate to the audience how you can help the company with your offer.
You can find tips on how to find the right words in our article on speaking techniques and rhetoric .
8. Introduce your team
Even if you offer excellent products or services, introducing your employees is a great opportunity during a company presentation. Everyone knows that behind every good product or service are the people who develop or produce them, or who deliver the services. You can find tips for introducing your team in the blog post "Team Introductions in Company Presentations" .
One way to introduce your team is with a team slide . You'll find professionally designed slide templates in our shop . For example, the following slides, which you can access in the shop with a simple click:
An organizational chart is also a good option for company presentations. You can find out how to create an organizational chart in PowerPoint in ourarticle on organizational charts .
9. Use testimonials
A successful company presentation also includes the use of testimonials. Do you have clients who have something great to say about a completed project you've worked on together? Excellent! Take advantage of this opportunity and ask them if you can use their feedback as a reference on your website or in your company presentation.
For some presentations, it can also be worthwhile to let employees speak. Colleagues work very well as brand ambassadors – also within the context of your company presentation.
10. Need help? Let PresentationLoad support you.
As you can see, creating a successful company presentation can be quite time-consuming. Therefore, if you or your employees don't have the time for it, it's often advisable to outsource the task to an experienced service provider or a PowerPoint agency.
We would be delighted to create a professional presentation for you that meets your requirements in terms of content and aesthetics. With over 25 years of PowerPoint experience, we know which aspects are important when creating your company presentation. Feel free to contact us for a free, no-obligation quote! Send your inquiry now.
What content should be included in a company presentation?
These tips are certainly a good starting point for creating a company presentation. However, many companies face the challenge of finding the right content for this type of presentation. How can the company structure be effectively presented? How can I showcase my expertise?
Facts and figures about the company
As one of the first slides, you should present the most important facts about your company . This includes the company name or legal form (e.g., AG or GmbH), the year of establishment, the number of employees, and the product groups. To avoid overwhelming the audience with a lot of numbers, a visually appealing presentation is recommended. For example, you could use flat design icons or suitable graphics .
Represent the company structure with an organizational chart.
Instead of introducing each employee individually on a slide, using an organizational chart is usually recommended. Even if an organizational chart doesn't seem very exciting to many, it reveals a great deal about a company. And it's often the simplest way to illustrate a company's hierarchy. If you work for a corporation, you should, of course, also show the connection to the parent company in the organizational chart.
Further information on creating an organizational chart can be found here:"Creating an organizational chart in PowerPoint. Simply representing complex structures" .
Professionally designed templates from PresentationLoad for your organizational chart are available in our shop. Simply click on the image below.
Refer to certificates and awards
This might sound like a rather dry topic, but certifications are mandatory in many industries. If a company doesn't have the relevant certification (for example, a safety certificate), cooperation is simply out of the question. Certifications are therefore extremely important, especially in the manufacturing industry.
For this reason, they should definitely be included in your company presentation. Of course, this varies from industry to industry. As the expert in your company, you are best placed to assess whether, and if so, which certifications you should list .
Present key figures
Admittedly, this is a double-edged sword: After all, as a company, you want to present yourself in a positive light during a corporate presentation. Therefore, you shouldn't mention high expenditures for company development at this point. In many cases, however, it is definitely advisable to include financial information in the presentation.
This varies depending on the audience, which is why there are no universally applicable recommendations. However, figures on employee turnover, the degree of automation, or development (number of employees, profit, etc.) could be of interest.
Demonstrate your skills with references and testimonials
Even though many companies tend to include this aspect in a company presentation, for example on the facts page about the company, the company's areas of expertise deserve their own section in the presentation.
If you choose to present this slide in a visually appealing way – for example with graphics, icons or images – you can effectively showcase your strengths.
This can prove to be extremely effective, especially in a company presentation to potential new customers.
How do I give a company presentation?
We've now given you plenty of tips on how to design your presentation and what to consider during its creation. But it's also important how you deliver such a presentation.
The presentation style should also be adapted to the specific context of the company presentation. For example, there are differences between informal (mostly internal) meetings, where it's not strictly necessary to stand at the front and give a traditional presentation, and more formal settings. When presenting to potential new clients, it would be rather inappropriate to remain seated throughout the presentation.
The presentation style during a company presentation
However, the following always applies: You must know your own content one hundred percent – so if you are rather unsure and not yet so familiar with the content, you should practice the company presentation a few times.
Your presentation will only be successful if you can convey the content convincingly. This also means presenting with a certain passion . If you simply read your slides without showing any engagement, you won't be able to convince your audience.
Shorter version of the company presentation
Especially on channels like social media or company portals, a comprehensive company presentation with all the figures, data, and facts is generally not suitable for introducing your company. Therefore, we recommend that you also create a shorter, more general version of your company presentation.
You can use these, for example, to promote your company via your own website and the digital channels relevant to your business. Sometimes, however, you don't even know the context of the presentation, such as whether management will be present. In many cases, it helps to briefly check with the contact person beforehand to adapt the presentation style to the situation.
Company presentations as ready-made PowerPoint templates
If you require further assistance in creating your company presentation, we recommend our PowerPoint Toolbox for company presentations . The content and graphics included in this presentation are 100% editable and can therefore be easily adapted to your corporate design.
Benefit from our 25 years of PowerPoint experience and ready-made PowerPoint templates to quickly and easily create your company presentations. Simply click on the image below to visit our shop . Feel free to browse further!
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