Business Topics/ Tools

The world-wide web is an omnipresent tool of our daily as well as our professional life which implies that online job application is the most common thing to do nowadays. Companies seek employees themselves by using social networks and checking online profiles. To help you to use those features most adequately, this article will provide…

Especially with complex production processes, it often comes to inefficiencies. A value chain analysis helps you to identify and eliminate them. Learn how to create a value chain and how to proceed in the subsequent analysis, in this article. What Is a Value Chain? A value chain is a method for strategic analyses of manufacturing…

With a Canvas Product all relevant information of a planning process can be clearly presented on one page. Thereby, it is possible to each of the product development stakeholders at any time, to obtain information about the current status of the planning process. The Product Canvas is developed by Roman Pichler method from the “agile…

Every company is dependent on effective marketing measures. Well thought-through strategies can help catapult a business quickly in the minds of the consumer. Especially for small and medium-sized firms a detailed marketing plan is essential. Just as important as the marketing plan itself, however, is the well-planned implementation of such. If only a few small…

The market and the growing demands for companies and their services and products change rapidly. The increasing competition is forcing companies and businesses to revise their current orientation or start to think differently after the recession phase. How can you figure out the best strategy which can target business leads again? Which method can analyze…