Motivate Your Audience to (purchase) Action with a Call to action – the Right Way!

To end your presentation on a winning note, you have to keep a few things in mind. In this article, we’ll show you an effective way to give your audience vital information and prompt them to do something.

By using a call to action, you can focus on a goal and motivate your audience to perform a specific action. This can be buying a product, visiting a website and much more.

What is a call to action?

A call to action (CTA) is a prompt encouraging a target group to take a desired action. This could be a specific action related to a presentation and its content, or actions that go beyond the presentation.

Some examples of a call to action are:

• Subscribing to company or personal email updates.
• Sharing your content
• Buying a product
• Signing up for an event or webinar

How to use a call to action

A call to action is a clever way to motivate your audience to act at the end of your presentation. Ending your presentation with a “Thank you for your attention!” slide is a surefire way to get the audience to simply leave the room. A call to action can prevent this from happening. For more tips on how to successfully end your presentation, click here.

A focused and successful presenter always has a goal in mind before they even start their presentation. A call to action can help you achieve your goals. To learn how to best define your presentation goals, click here.

Why is a call to action so important?

If you tell an audience to do something, they’re probably going to do it. This is not because audiences don’t know any better but rather because nowadays, there are so many things vying for a person’s attention at once.

So, if you tell people clearly what you expect or want them to do, it’s easier for them to execute that call to action.

How to create a good call to action

Every call to action needs to be specific, clear and simple.

Clear: The main purpose of a call to action is to prompt an audience to go that extra step. The best way to do this is to provide a clear action that you want your audience to take.

Specific: Tell your audience exactly what to do – Tell your audience exactly what to do

Simple: It’s normal for an audience’s attention to fade at the end of a presentation and for some to leave the room quickly. This is why it’s best to make your call to action as simple as possible.

Key design tips for the last presentation slide

1. Use the last slide of your presentation to let your audience know what they can do next. Deliver your call to action here.
2. Use a call to action to direct your audience toward a goal. Stick to one or two specific CTAs for your audience, such as writing a review or connecting with you on social media.
3. Give your audience a simple call to action and clear goals so they know what to do next. Clearly indicate what you want them to do and save it for the end of your presentation.
4. For internal presentations and reports, make specific prompts at the end of the meeting. Delegate tasks to employees and determine who will do what and by when.

Conclusion: Motivate your audience with a call to action!

Every successful PowerPoint presentation depends on the right conclusion and final slide design. Even before you start your presentation, it helps to keep your specific objectives in mind – a strong call to action that motivates your audience to respond.

If you have any questions about CTAs or PowerPoint in general, please contact us at [email protected].

Other articles that might interest you:

• Presentation hack: Always focus on the needs of your audience
• Defining goals for your presentation: With these tips and methods, you’ll succeed in no time at all
• Creating a handout: The best tips for structure and layout